Our Culture and Team
Our Values
In 1963, a 15-year-old Jeff Ruby ran away from a troubled childhood and left home to raise himself. Upon leaving, he vowed to pack light so as not to be burdened by his past or by things that didn’t matter. When he walked out of his childhood home for the final time, everything fit into a small white suitcase. Today, we know that suitcase carried much more than just a few personal items of minimal worth. It held one man’s dreams and aspirations. It held thoughts, ambitions, and confidence. It held a set of core beliefs and values that drove him…beliefs and values that laid the foundation for an inspired life and helped build the remarkable company we know today.
THE SUITCASE represents what we are because of Jeff Ruby. It embodies who we are at our essence, what we stand for, where we are going, and the JOY we bring to our communities every day.
THIS IS OUR DNA.
Servant's Heart
The heart symbolizes caring, compassion, kindness, and hospitality. The outward moving lines symbolize light in the darkness, helping others find their way.
Change the Game
The knight literally changes the game of chess. The knight is the only piece that can “jump over” other pieces; it moves in ways that the other pieces can’t in order to achieve its goals.
Hustle
The flame represents the internal fire and irresistible force that drives us to outperform the competition and propels us to success, no matter what the odds are.
Be Exceptional
An industry-wide symbol of excellence and achievement, the star reminds us what we’re here to do every day — be the best, do what’s right, and outshine everyone.
True-to-Self
The dove is a universal symbol of purity and truth, reinforcing our value of being true-to-self. The dove has the ability to rise above; it is a standard bearer for distinction and unwavering authenticity.
Contact Us
Jeff Ruby Culinary Entertainment
OFFICE HOURS: M-F 9:00 AM – 5:00 PM
ACCOUNTING HOURS: M-F 8:00 AM – 4:00 PM
